Prakriti Jareli Farmer Producer Company

Farmers Pride started with an intuitive understanding of natural & ethical farming. Later, this group came across many research papers & experts who suggested that our collective evolution and growth depends on natural & biodiversity-based farming. They also studied & reviewed multiple myths associated with the green revolution and the way chemical, HY seeds & pesticide-based farming were promoted in India. So now after looking at multiple perspectives from experts, they are doing it with more clarity and resolve to re-establish biodiversity-based organic farming which enables natural & good quality food for households and provides better remuneration & dignity for farmers.

Farmers Pride was formed by concerned individuals from Farming, Food processing, Dairy, Agro Sciences administration backgrounds who have deliberated about food crises and worked on developing solutions for improving the quality of products and ecosystem around it. Since last few decades, most of the members were doing it on their own and had very less amount of research or funds to back their initiatives. But, still, they persisted because they felt that it is the right thing to do. Now, they have gathered research and data about the change in the quality of food products, soil, water, air, extinguishment of various species of plants, birds, and animals, etc. They also interacted with many educated and experienced farmers and the challenges faced by them.